Exploring the relationships between retail brands and consumer store loyalty
نویسندگان
چکیده
منابع مشابه
Do Store Brands Aid Store Loyalty?
Do store brands aid store loyalty by enhancing store differentiation or merely draw price sensitive customers with little or no store loyalty? This paper seeks to answer the question by empirically investigating the relationship between store brand loyalty and store loyalty. First, we find a robust monotonic positive relationship between store brand loyalty and store loyalty using multiple loya...
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15 صفحه اولProduct Assortment and Pricing in the Presence of Retail Competition and Store Brands
Annual sales of store brands and retailer introductions of new store brands have grown quickly in recent years. We address retailers' product assortment decisions (in terms of store and national brands) and related pricing decisions at two competing retailers, along with pricing decisions of a leading national brand manufacturer. Each retailer can o er the national-brand product and a competing...
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ژورنال
عنوان ژورنال: Uncertain Supply Chain Management
سال: 2015
ISSN: 2291-6822,2291-6830
DOI: 10.5267/j.uscm.2015.5.001